Features of Email Marketing Tool

9 Features of Email Marketing Tool Must-have

Are you looking for must-needed features of email marketing tool that can help you reach more people with less effort?

Email marketing is a highly effective and cost-effective tool for all businesses, especially those that are new to it. However, in order to succeed with email marketing, your campaigns need to be optimized. This guide will provide you with everything you need to know about the features of email marketing tool that help you create effective campaigns. So that, by using a proven platform for an email marketing tool, you can save time and money without any complications.

What is Email Marketing?

Before we explore all features of email marketing tools, it’s important for beginners to have a clear idea of what email marketing is. Email marketing is a marketing strategy that uses email to send promotional messages to a targeted audience. Email marketing can be used to promote your products and services, engage with your customers, and collect data about customer behavior.

There are many different types of email campaigns that you can create, including:

  1. Prospecting Campaigns: These campaigns are designed to attract new customers by contacting potential customers who have not yet interacted with your company. 
  2. Remarketing Campaigns: These campaigns are used for retargeting existing customers who have been reached through other channels (such as web ads or social media posts) with offers for your products or services. 
  3. Social Media Campaign: A social media campaign is a type of prospecting campaign that uses social media platforms like Facebook, Twitter, and LinkedIn to reach out to potential customers. 
  4. Email Blast Campaigns: An email blast campaign is a type of remarketing campaign that sends out large numbers of emails to a target audience at once. 
  5. Lead Capture Forms: A lead capture form is an online form that allows you to collect contact information from visitors who enter specific information into the form (such as their name and email address). This information can then be used for future marketing efforts related to the visitor’s interests.

What Do Email Marketing Tools Do?

Now you might be wondering why I am talking about tools? Well, because a tool can minimize the workload and can give a maximum profit. Trust me, 99% of marketer uses email marketing tool. Some of the benefits of using email marketing tools include:

  • Increased brand awareness and engagement. 
  • Improved customer retention rates. 
  • Higher conversion rates due to the ability to personalize your messages. 
  • Increased ROI due to increased sales and leads generated from email campaigns.

Wait for a second, as I am highlighting all the benefits of email marketing tools. So it’s my responsibility to tell you which secret tools do I use for my own business! Well, it’s none other than Constant Contact. Yes, you heard it right. However, I will explain it later. But before that, let’s explore some must-needed email marketing tools features.

9 Features of Email Marketing Tool Must-have in 2023

What Makes an Effective Email Campaign

The email marketing tool has come a long way in the past few years. From its humble beginnings. Email marketing tools have evolved to become more powerful and user-friendly. Today, modern email marketing solutions are capable of reaching out to hundreds of thousands of recipients at once while still maintaining a low cost-per-action. Here are the 9 features of the email marketing tool that are a must-have in 2023.

1| Email Marketing

Email marketing is a great way to connect with your customers and build relationships. It can be used to send out updates about your company, new products, or special offers. There are a few things you need to consider when email marketing:

Design Templates

Yes, using design templates for email marketing is needed. Design templates make it easy to create beautiful and professional-looking emails that will capture your customers’ attention. 

In this case, Constant contact can be very helpful. It has a wide collection of pre-made templates. The templates come with pre-built templates that make it easy to create your email campaigns. You can also customize the template to match the look and feel of your brand. Email marketing features of Design templates are excellent for creating beautiful and effective email campaigns that can reach a large audience.

List Management

List management is a key part of email marketing, and without it, your email campaigns will not be as successful as they could be. After choosing your desired template next, you have to think about list management. There are a few things that you need to consider when using list management for your email campaigns: 

  • Identify your target market. 
  • Create custom lists.
  • Use segmentation.
  • Monitor and analyze your results regularly.

Auto Responder 

So, what to do next after list management? Now, you need to use a tool for an autoresponder. Auto Responder helps you automatically send out emails based on certain conditions. For example, if someone signs up for your email list, you can send them an email to confirm their subscription.


Reporting is needed for email marketing because it allows you to track the effectiveness of your campaigns and measure the impact that your content has on your customers. Again Constant contact comes in handy in case of reporting. It will save you time and surely will improve your business productivity.

2| SMS Marketing

SMS marketing is an important feature of email marketing because it allows you to reach a wider audience with your message. With SMS, you can send automated messages to your customers that will help them stay up-to-date on the latest news and events related to your business. You can also use SMS to promote special offers or sales events.

3| Landing Page

Best Landing Page Builder For Business

Landing pages are an important part of email marketing because they help you convert more visitors into customers. Constant Contact helps to drive the conversation with the help of landing pages. There are a few things that cconstantcontact.com make their landing page effective: 

  • Clear and Concise Copy: Your landing page will be well written and easy to understand. This will help your visitors take action quickly, which is essential in the email marketing process. 
  • Effective Design: This tool make sure that your landing pages are visually appealing and easy to navigate. This will keep your visitors on your page longer, which means they are more likely to convert. 
  • Useful Content: It lets your content include valuable information that is relevant to your target audience. This will help you attract more attention from potential customers and increase conversion rates.

4| Marketing Automation

The next feature I want to highlight is marketing automation. There are many marketing automation benefits that can help you to effectively market your business through email. Some of the most popular features of Constant Contact in case of marketing automation include:

  • Email Autoresponder: This feature allows you to automatically send out emails based on specific conditions, such as when a customer enters a certain stage in the buying process or when a new product is added to the store. 
  • Automated Email Campaigns: These campaigns are designed to drive traffic to your website or blog from a targeted list of email subscribers. 
  • Email Tracking and Reporting: This feature allows you to track how many people open and click through your emails, as well as determine which messages are being responded to the most. 
  • Customizable Templates: You can create custom email templates that will make it easy for you to format and design your emails without having to learn code.

5| Form Builder

The form builder is an important feature of email marketing because it allows you to collect data from your customers in a more efficient and organized way. This helps you better understand what interests them and how you can improve your products or services. Here is some good news for you. Constant Contact has this feature too.

For example, you can create forms for customers who have already bought from you by Constant Contact. This makes it easier for you to target your marketing efforts and deliver the right message to the right person at the right time.

6| Live Chat

Live Chat Tool for Ecommerce

Live chat is a great way to engage with your customers and generate leadsIt allows you to have a one-on-one conversation with your customers, which can help you understand their needs and frustrations better. It also allows you to provide them with the information they need in a quick and easy manner. By using Constant Contact‘s live chat feature, you can increase your customer base by providing them with the best possible experience. You can also help them solve their problems quickly and easily, which will lead to more sales.

7| Web Push Notification

Web Push notification is a great way to keep your customers updated on the latest offers, news, and events that your business has to offer. Push notifications are sent directly to a customer’s device without them having to leave their current app or website. Some benefits can be summarized as follows:

  • They help you keep your customers updated on the latest news and events. 
  • They increase engagement rates as they prompt customers to take action. 
  • They create a sense of urgency and encourage customers to act quickly.

8| CRM – Customer Relationship Management

Customer relationship management (CRM) is a feature of an email marketing tool system that helps businesses manage their customer relationships. It allows companies to track customer interactions and data across multiple channels, including email marketing. CRM systems can help you improve your email marketing by allowing you to 

  • Automate the process of sending and managing emails. 
  • Track which customers open and click on your emails and which offers they click on. 
  • Analyze how customers are responding to your emails and take action based on that information

9| Paid Ads

Paid Ads

Paid Ads features can be very useful for email marketing because it allows you to target a specific audience with your email campaigns. It also allows you to track the performance of your campaigns and make changes as needed.

Why Am I Recommending Constant Contact?

There are many good email marketing tools available on the market. However, there is a problem with them. They do not give you all the features that Constant Contact does. Constant Contact has some of the best features like email tracking and autoresponders, which help you to increase your sales significantly.

If I starting my own business right now, I would definitely go for Constant Contact because it has all the necessary features that a small business needs to succeed. Above all, you have to make sure you are implementing the above strategies that I have discussed. It’s not about Constant Contact. It’s about complete email marketing steps that every marketer should follow.

What Email Marketing Mistakes Should be Avoided

Above, I have discussed some important features of email marketing tools that every tool should have. More specifically, all important features of Constant Contact were introduced above. But is it all about tools only? Not at all. You, as a marketer, can change the output by doing hard work and making proper strategies. There are a few email marketing mistakes that should be avoided in order to keep your email list healthy and engaged. Some of the most common email marketing mistakes include:

  • Sending too many emails without offering anything valuable in return. 
  • Not using subject lines that capture the reader’s attention. 
  • Focusing on building relationships with your subscribers rather than selling them products or services. 
  • Not sending out content that is relevant to your audience.
  • Using spammy or unethical tactics to get people to sign up for your list.

Final Thoughts

Email marketing is a great way to engage with your audience and drive them back to your website. But email marketing tools are expensive, which makes it difficult for small businesses to afford them. That’s why we’ve put together this guide on Features of Email Marketing Tool and one of the best tools available for you to use! If you’re looking for an email marketing tool that is cost-effective, then Constant Contact is the all-in-one tool, I believe in this case. Just make sure you are using the above features in a proper way. After that, you will realize Growbify always recommends the thing that is exactly beneficial for your business.

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